- Think platform; build something that end-users can develop.
- Think open; build something that developers can extend.
- Build functionality first. Everything else can wait.
- Keep it simple: if the user can do it, the user has to be able to see it.
- Collect, aggregate & syndicate: there can only be one version of every truth.
- Be browser, O/S and plug-in independent.
- Speed rules.
- Solve a problem; the user’s needs are the most important thing.
Beta test invites.
Invite only user group.