1. Think platform; build something that end-users can develop.
  2. Think open; build something that developers can extend.
  3. Build functionality first. Everything else can wait.
  4. Keep it simple: if the user can do it, the user has to be able to see it.
  5. Collect, aggregate & syndicate: there can only be one version of every truth.
  6. Be browser, O/S and plug-in independent.
  7. Speed rules.
  8. Solve a problem; the user’s needs are the most important thing.

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