It’s late 2012 – cold, rainy, dismal. Sat in a warm cafe near Piccadilly station in Manchester, surrounded by the aroma of freshly ground coffee, bored businessmen on laptops and comfy armchairs, Tim and I are excitedly kicking ideas around. Again. Our caffeine-enriched conversation has blasted through value propositions, theories of social networks and online communities. We’re obsessed with the concept of a conversation seamlessly weaving together data and people to provide context to decision making.
Before long paper, coloured pens and coffee cups litter the table as we sketch our ideas. The flow of our creative thinking soon leads us to the topic of logos. We’d not long changed the platform’s name to Sabisu and were yet to create a logo that captured the essence and values of the company. Fascinated by this ‘thread of conversation’ weaving through the platform tying things and people together, we began twisting sachets of sugar into curled paper spirals…then napkins, then torn off pages from note pads, business cards, anything.
One of our crude prototypes, when held at a certain angle, resembled a letter ‘S’. Several sugar sachets and a few hours in Photoshop later we arrived at a logo that symbolised Sabisu and captured those values we hold true; the ‘S’ represents that thread of conversation, encapsulated in an unbroken, secure circle which represents the communities of users that underpin the platform.
Our logo is really important to us – the spiralling ‘S’ is even on our coffee mugs to remind us how the thread of conversation that brought us to this design continues to lead us as we build a platform that connects people with data and changes the way we work together.
Where will it lead us next?
Want to continue the conversation?